A large section of the East Stand concourse has been transformed into an exciting activity area packed with fun features and interactive computer games.
Feedback from fans has been overwhelmingly positive, with families raving about innovations such as the virtual reality penalty shoot-out.
"Everyone in the MFC team is committed to providing the best family experience of any of the 72 clubs in the Football League," says Head of Supporter Services Anthony Emmerson..
"To any families who haven't yet seen what we have to offer, the message is to come down and visit us soon."
Here are some of great features that kids love...
Young supporters can dress up in oversize and retro old Boro kit and take a "selfie" photo in front of our mirrors! Wigs and other props are also available as supporters partake in a real fun activity.
Cornerstone Interactive Zone
Two arcade machines, two touch-screen PCs and an Xbox Kinect with giant projector screen are just some of the brilliant gaming activities that are wowing our supporters in this special space.
Fans wanted popcorn, ice-cream and ice lollies, cookies, mini-burgers and chicken nuggets - so we've got them!
A thousand flags are available on the concourse each matchday. They are free for fans to use throughout the game and are simply put back at the final whistle so that others can enjoy using them at the next match.
Everyone in the Family Zone gets a free match info sheet, where they can write down important team news and game stats and also enter a special competition by drawing the supporter seated next to them or writing a brilliant matchday report!
Special crayons and drawing boards are put on to the wall for fans to colour in brilliant MFC pictures. The pictures are then put on display in a lightbox at the next game.
The idea everyone is talking about. We've created a space parents with very young children can visit as part of a very special MFC "walking bus" every 15 minutes while the game is in play.
The space on our East Stand hospitality floor allows comfort breaks for our youngest supporters. Changing facilities can be used, along with phone-charging and bottle warming. Free refreshments and activities are offered by our helpful staff before the families return to the stands to cheer on the team!
BE A PART OF THE FUN!
The Generation Red Family Zone, supported by Everyone Active, offers fantastic value for money.
It's in Block 29A and 31B to half of Blocks 36 and 37 in the East Stand. Matchday prices for the Generation Red Family Zone start at £27 for an adult and one child under-18.
Please note, single tickets are not available in this area.
Season Cards are also available for the Family Zone. There is a maximum of three concessionary Season Cards per adult or Over-65 Season Card. New individual Season Cards are not available in this area.
Family tickets cannot be bought online. Please call 0844 499 1234 or visit the Ticket Office to purchase.
Alternatively, call 0844 499 1234 or collect an application form from the Ticket Office or either MFC Retail store.