BORO this afternoon announced a sponsorship deal with world leading satellite navigation makers Garmin.
Garmin designs and manufactures a range of in-car sat-nav units and electronic equipment serving the outdoor, fitness, marine and aviation sectors with ground-breaking technologies that are sold throughout the world.
To date Garmin has sold 19m navigation devices worldwide.
As part of the association, Garmin will be providing Boro coaches and players with Garmin Forerunners to aid their fitness training and development.
The wrist-mounted Forerunner will measure the players' heart rate, speed and the distance they cover during training, allowing the coaches to analyse each player's levels of endurance and develop specific training programs accordingly.
Fans will be able to view the data of their favourite players on-line and monitor their progress during the season.
Garmin in-car and portable satellite navigation, which has traffic avoidance and safety camera alerts, will be used to guide the team to away matches, ensuring the players reach their destination stress free.
Garmin marketing director Clive Taylor expressed the company's delight with the deal.
"We are very excited to be sponsoring Middlesbrough FC this season both on and off the pitch," he said.
"Garmin is looking to improve its brand awareness of its excellent sat-nav products and we are also dedicated to improving performance in sport and fitness with a range of purpose-designed products.
"The club was looking for a high-tech company to support them, so this partnership makes the ideal union. Fans will also benefit by being able to follow their team's training, as well as their accomplishments."
As the prime sponsor, fans will see the Garmin name adorning the home and away kits of Middlesbrough FC in the near future.
There are numerous activities where the Garmin brand will be visible, including advertising boards and on-line activity. Garmin will have a strong presence at the Riverside Stadium throughout the season and will also be working closely with Middlesbrough FC in community projects.