THE band is back - with a swoosh! Boro have unveiled their new-look home kit for 2008-09, as chosen by the club's supporters.With a shirt featuring the iconic white chestband, the new strip - both the shorts and socks are red - will go on sale exclusively to Season Card holders from 8am tomorrow (Thursday May 8) - in good time for the summer holidays.
The strip will be worn by the team for the first time in the season's final match, at home to Manchester City on Sunday (3pm).
The shirt - featuring an innovative new swoosh to the popular chestband - was chosen by Boro supporters who took part in a fans' poll.
All sizes of kit will be available from 8am on Thursday from both MFC Retail stores, at the Riverside Stadium and in Captain Cook Square, Middlesbrough.
It will be available only to 2007-08 season card holders on Thursday and Friday when both stores will be open from 8am to 8pm.
Season Card holders must produce their card at the time of purchase.
The kit will go on general sale from Saturday when both stores will be open from 9am to 6pm.
The stadium store will also be open from 10am through to 3pm kick-off on Sunday and will reopen for an hour after the final whistle. The town centre store will be open 10am to 4pm on Sunday.
Online orders can be placed via the club's official website here at mfc.co.uk from 8am on Thursday but MFC cannot guarantee delivery before Sunday's match.
The home shirts are available in all children's and adult's sizes.
Prices remain the same for a seventh successive year, with adult shirts priced £40 apart from small sizes, which are just £35. Children's sizes are £26 and £30.
Shorts are £17 and £19 for adults, £13.50 and £15 for children. Socks are priced £6, £7, £8 and £9. Mini-kits for infants aged 12 to 18 months, 18 to 24 months and two to three years are also available, priced £26.50.
Goalkeeper kit in either yellow and black or green and black is also available.
The shirt launch will be supported by a marketing campaign featuring Riverside Season Card holders Clive Edge, Gavin McCabe and Sheryl Helm modelling the new shirt alongside their Boro heroes.
Click here to view a larger version of the above photo
MFC Marketing Manager Matt Emmerson said: "It was our fans who voted for the new shirt so we wanted to involve them in the marketing campaign. We are reinforcing the fact that the fans are an integral part of the club."
More than 10,000 Boro supporters took part in a Top Idol poll to choose the new-look shirt.
Over the course of eight days, fans voted by internet, text and postcards for their favourite from three designs produced by Boro's Italian kit manufacturers Errea.
The winning shirt received 42.4% of the votes, with the others receiving 30.5% and 27.1%.
Almost 80% voted to 'Back the Band' in a previous poll of 6,500 fans.
·Schoolboys Robbie Hanratty, from Eston, and Ben Gee, of Billingham, won an exciting trip to Italy after winning a prize draw involving all those who took part in the Top Idol poll. They enjoyed a two-night stay in Parma and Milan, courtesy of MFC and Errea.