Pre World Cup 1966, it was the East End and not the Holgate that was the main ‘kop’ of the Ayresome Park ground.
The picture shown was taken in 1964 and shows what the stand looked like standing opposite from the Holgate End.
When Ayresome Park was selected as one of the venues for the World Cup in 1966, a major refurbishment of the ground was undertaken. Seats were installed in the North and South Terraces and the East End was roofed and fitted with 4,000 seats in time for the competition.
The first 10 rows of seats, 1,210 in all, were removed from the front of the stand in 1977 and a wall erected. The small section at the front became a family enclosure which could be accessed from the Boys End in the North East corner.
The seats were refitted in 1990 and stayed there until the ground closed in 1995.