Betting giant are the latest high-profile company to join Boro's growing list of commercial partners.

The new agreement will see the club's one-time main sponsor join forces with Boro once again with the naming rights for the South Stand at the Riverside.

It's envisaged that the new partnership will see delivering a number of exclusive offers to Boro fans, enabling to build the brand's presence on Teesside and beyond.

Boro Chief Operating Officer Mark Ellis said: "We're delighted to welcome to join our ever-increasing list of respected partners.

"We are continuing to develop and enhance our partnership portfolio and are looking forward to working closely with in the coming weeks and months."

Itai Pazner SVP of B2C said: "We are very proud to be announcing our stand sponsorship deal with Middlesbrough Football Club, who have both a fantastic history and truly great support base.

"With our footprint already established in the UK betting market, this deal for allows us to further engage with our target audience via the turnstiles and through on-going TV coverage."