What It Means: the village where broom grows, from old English Brom and Wic, Bromwic in the Domesday book. Now part of the Metropolitan Borough of Sandwell.
Why It's There: a hamlet transformed by being on the 18th century London to Shrewsbury coaching road, then when it was found to be built on coal transformed into a smaller version of Birmingham.
Why They're There: founded as West Bromwich Strollers by workers at George Salter's Spring Works in 1878, became the country's first Albion two years later (Albion was a local area rather than anything patriotic), and original members of the Football League in 1888. Were one of only five English-owned Premier League clubs until a week before the season, when like most of the West Midlands they went Chinese.
When It All Began: March 1901 (FA Cup), October 1901 (league), after Albion were first relegated.
Local Heroes: Tony Brown, Jeff Astle, Ginger Richardson (202 goals in 320 games, once scored four in five minutes against West Ham), Cyrille Regis, Ronnie Allen, John Wile, Bobby and Bryan Robson.
Local Villains: literally - historically Aston Villa after meeting in three early FA Cup finals, but more recently Wolves after so much time in the same division (usually not the one Villa were in), with Birmingham a very poor third. Now of course loving lording it over them all as the only West Midlands team in the Premier League.
High Point: winning the title in 1920, the FA Cup five times, the last in 1968, and the League Cup in 1966.
Low Point: Losing the 1967 League Cup final, the first at Wembley, to Third Division QPR; dropping into Division three in 1991 for two seasons.
Boro Highs: 4-0 (April 2005), 4-1 (January 1937 and May 1938), 4-2 (October 1952).
Boro Lows: 0-5 (September 2009), and the year that followed.
Boro Hero: Micky Fenton (May 1938) all four in 4-1; Andy Wilson (September 1921), all three in 3-2; George Camsell (January 1936) all three in 3-1; Harold Blackmore (December 1932), all three in 3-1; David Hodgson (March 1982) only goal of the game to end record 19 game winless run.
Boro Villain: six generations of forwards - six of Albion's eight wins on Teesside have been by 1-0.
Boro Bogeyman: Roberto di Matteo, manager for 5-0 defeat in 2008, after scoring in two cup finals for Chelsea. Now "resting," as actors would call it.
Baggies Bad Boy: Curtis Davies (February 2007) off for two yellows.
Hello to: Jim Leslie (October 1901), Alex Fraser (April 1912), Owen Williams (February 1924), Andy Dibble (February 1991), Doriva (April 2003).
Goodbye to: Jim Jones (October 1901), Billy Butler (May 1923), Norman Gowland (December 1928).
Hello and Goodbye to: Caleb Folan (September 2009), less than an hour on loan from Hull (and made such an impression some said it must have been Hull KR) before a hamstring tear.
Nearly Aitor: had a season at Colorado Rapids. Unlike him ended up in Myanmar.
Football Finally: George Camsell's third goal in his 1936 hat-trick was his first penalty at Ayresome Park in nine years after getting so much stick when he missed one. His only other one in that time was at the Hawthorns the season before.
Typical Boro: 0-1 (September 2008), more than 30 shots, one against the bar, two off the line (both by James Morrison), Jonas Olsson's first goal in England (and from a Jonathan Greening corner) as Gareth Southgate celebrated (well, marked) his 100th game as manager. Chris Brunt (scorer of two in the 0-5 a year later) is one of a handful of Boro players released as a youngster who won international caps - and now holds the Albion record with 39 for Northern Ireland.
Typical Albion: both Steve Bull and Ugo Ehiogu were released after three games.
Football First: the only club to win promotion and the FA Cup in the same season, in 1931, and the first to be bottom of the Premier League at Christmas and stay up, in 2005. Broke the UK record in 1979 to sign Boro's David Mills for £516,000, then staged the bizarre Blacks v Whites testimonial for Len Cantello.
Football Today: Brown Ideye is listed by the club as the record signing. You have to take their word for it though - he was sold for "an undisclosed fee......"
Your Boys Took One Hell of a Beating: Frank Skinner, Julie Walters, Lenny Henry, Eric Clapton and Ronnie Wood (both of whom had Baggie-backing families); One Direction's Liam Payne, Adrian Chiles, and Goran Ivanisevic, anything but a bandwagon-jumper, as he started following them as they narrowly escaped relegation in 2005.