This new partnership has been formed off the back of a number of successful commercial activities carried out by the Club and Coral last season. 

The three-season deal will see Coral, the fastest growing multi-channel betting and gaming brand in the UK, providing betting services at The Riverside Stadium on every match-day. The Coral service will allow anyone who has placed a winning bet at the Stadium to collect their winnings at any Coral betting shop in the country.

The partnership will also give Coral a prominent presence on Middlesbrough FC’s official club website and social media channels to support betting activity prior to all games, as well as a package of match-day advertising and branding opportunities, including LED advertising, advertising on the Giant Screen, and in the match-day programme. 

As part of the partnership, supporters of Middlesbrough FC will be able to access exclusive Coral offers and promotions throughout the season. Through its association with Middlesbrough FC, Coral aims to further strengthen its position as one of the biggest sports-betting brands in the market.  

Lee Fryett, Head of Partnerships at Middlesbrough FC, commented on the partnership saying: “We are delighted to extend our partnership with Coral. Coral are one of UK’s leading betting & gaming brands and we are excited to be working closely with them to bring their service to our fans on a match day at the Riverside Stadium, as well as a number of exclusive fan offers and promotions throughout the season”.

Coral PR Director, Simon Clare, said: “We are delighted to be forming this exciting partnership with Middlesbrough Football Club as they embark on their mission to return to the Premier League. It promises to be an exciting season ahead for the Club and we would like to wish the manager, the players and all the fans the very best of luck.”