Middlesbrough FC is delighted to unveil our brand new 360 virtual reality app, giving fans chance to go behind-the-scenes at the Riverside like never before.

The app, designed with Teesside-based emerging technology specialists, Spearhead Interactive, gives fans a unique insight into a Riverside matchday, following the players' perspective from stepping off the bus to making the walk on to the pitch.

Having left the team coach, fans will virtually experience the Players' Entrance and the new media Mixed Zone before entering the tunnel and heading for the home dressing room. Once inside the dressing room, users can take a look inside and view individual player profiles and enjoy interactive elements to learn more about the first team squad. The highlight for many will be heading back out to the tunnel to join the rest of the Boro team to make the magical walk on to the hallowed turf just prior to kick-off. With the stadium light-show in full effect and the spine-tingling crowd noise adding to the atmosphere, users really will be living the childhood dream!

Bob Tait, Head of Digital and Marketing Development at MFC said: "We're delighted to be taking our first steps into this emerging technology and continuing to develop ways that will bring fans closer to the club.

"The club and Spearhead have focused on creating a quality experience that will really bring the players' matchday experience to the fans. 

"We are sure that the unique behind-the-scenes content will be of equal interest to both our local Teesside faithful and those fans further afield."

The premium Boro VR360 App with the fully immersive experience will be available for you to try in the Club Shop on Saturday 28 January 2017, with a scheduled public release on both the iOS App Store and Google Play following soon after, priced at only £1.99.

Boro 360 App available here on Google Play and iTunes
Boro VR Premium available here on Google Play and iTunes

Purpose-made Boro branded cardboard VR headsets for use with your own smartphone will be available from the Club Shop and the merchandise concession in the Generation Red Family Zone, prior to the FA Cup match against Accrington Stanley on Saturday January 28 2017.

These entry-level VR headsets are priced at just £10.50 providing fans with an affordable route to accessing VR experiences from not just the Boro, but other VR apps and content as well. Headset and premium app bundles, which include a voucher code for the premium Boro VR360 App for either Apple or Android, will also be available for only £12.

A pared-down 2D 360 experience can also be enjoyed via the free 'Boro 360' App, available on both Android and Apple devices for those without a VR headset. Simply search 'Boro 360' in the relevant App store after the final whistle of the FA Cup game against Accrington Stanley.

Boro 360 App available here on Google Play and iTunes
Boro VR Premium available here on Google Play and iTunes

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