Boro are one of 12 clubs to receive a Gold Award from the EFL for exemplary work in engaging families on matchdays.
Now in its 14th year, the Family Excellence scheme is an ongoing consultation programme, which aims to drive continuous improvement and best practice in family engagement across the leagues.
The scheme sees each EFL club receive two ‘mystery family’ visits throughout the season, with their feedback and reports determining whether each respective club would achieve ‘Family Excellence’ status.
A record-breaking total of 65 EFL clubs were awarded Family Excellence for 2021/22, while Boro were one of just a dozen to achieve the Gold Award for our efforts to welcome families to the Riverside on matchdays which includes the likes of the FanZone, Generation Red Family Zone, Sensory Room, matchday activities and much more.
EFL Chief Executive, Trevor Birch, said: “I would like to congratulate the record number of Clubs that have achieved Family Excellence status this season. Ensuring a memorable matchday experience is vital to attract the next generation of young fans, so it’s great to see so many clubs excelling in this area”.
“Fans returning to EFL clubs in their millions this season has been fantastic to see and club staff should be commended for going the extra mile to make the matchdays engaging for families attending live games.”