It will also see Unibet providing betting services at the Riverside Stadium every matchday.

The partnership gives Unibet a prominent presence on the club’s website and social media channels to support betting activity prior to all games, as well as a package of matchday advertising and branding opportunities, including LED advertising, advertising on the Big Screen, and in the matchday programme.

As part of the partnership, Boro supporters who opt-in to club communications will be able to access exclusive Unibet offers and promotions throughout the season.

Rose Stoker Head of Partnerships at Middlesbrough FC, said: “We are delighted to welcome Unibet as our Official Betting Partner as part of our Principal Front of Shirt Partnership with the Kindred Group, which also owns the 32Red brand.

“Unibet are the leader of online betting sites and we are excited to be working closely with them to bring their service to our fans on a matchday at the Riverside Stadium, as well as exclusive fan offers and promotions throughout the season.”

Unibet branding will also appear on all first team players and staff training kit.

Neil Banbury, General Manager UK at the Kindred Group, said, “We are proud to be able to support Middlesbrough in their push for promotion.

The club have been a pleasure to work in agreeing Unibet’s Official Betting Partner status and we are excited to see the brand on the clubs official training wear.

"The Middlesbrough fans are truly some of the most loyal and passionate in the country and we look forward to rewarding that loyalty with Unibet’s “bettor” experiences.