The club has teamed up with Advantex Network Solutions to improve communications across ticketing, retail, and main reception.
Advantex have implemented a new Mitel 250 system, instantly increasing the reliability and efficiency of the telephone system, particularly during peak times.
Advantex also installed a new call manager system, allowing the main customer contact numbers to be managed via a cloud before hitting the phone system. This will allow the club to utilise phone lines better during periods of high volume.
MFC Head of Operations Shauna Robb said: “As our managed service provider, Advantex gives us the peace of mind that we’re not only in the right hands should something go wrong, but they allow us to focus on our day-to-day results and improving the overall efficiency of the business.”
The partnership has already seen both brands go from strength-to-strength, with Advantex Sales & Marketing Director Steve O'Connell adding: “The partnership with Middlesbrough Football Club is one I’m particularly proud of.
"Being from the area myself, I grew up supporting the club, so to be working with them decades later is a bit of a dream come true.
"We’ve worked extremely hard to secure significant growth over the past 12 months, achieving over £2 million in sales – and to add such a prestigious name and local brand like Middlesbrough Football Club as a partner, is just brilliant.
"Not only does it give us the chance to showcase some of the most innovative technology on the market, we get a great sense of achievement knowing we enable the club to work seamlessly and efficiently, allowing them to focus on what really matters - what happens on the pitch.”