Online sportsbook Tempobet has penned a deal to become a partner of newly-promoted Middlesbrough Football Club.
The agreement, which sees them appointed as the club's Official In-Stadia Betting Partner, will help cement the brand as one of the leading sports betting sites in the minds of football fans.
It will also allow the use of the North East club's crest on their website and give them access to advertising at their Riverside ground as well feature on the club's training kit.
Tempobet Managing Director, Mark Clayton, said: "We're delighted to have teamed up with Middlesbrough on their return to the Premier League and are very excited about working closely in partnership with them.
"Like us, the club is ambitious and eager to do well this season. I'm confident this deal will not only be good for their supporters but will also help us promote our compelling and highly competitive sports betting offering."
Lee Fryett, Head of Partnerships at Middlesbrough FC said: "We're pleased to welcome Tempobet to the Riverside, which will once again host Premier league football this sesason.
"We're looking forward to working with the brand to help them grow awareness and spread the word about their excellent sports betting offering."
Tempobet, which specialises in developing markets, was founded in 2007 and now offers a comprehensive live betting service, as well as casino, virtual games, binary options and lottery.
The company recently signed former Real Madrid star and World Cup winner Roberto Carlos as a brand ambassador and are an Official Regional Partner of Manchester City.
They are also featuring on the shirts of Championship Burton Albion this season, after completing the biggest sponsorship deal in the club's history, and have advertising deals in place with Spanish giants Barcelona and Real Madrid.