TLCBET is a leading Asian betting and gaming operator offering a host of online sports betting and casino games. The brand to date has enjoyed an extremely strong and loyal customer base in China and is widely commended for innovation as well as adopting 'out of the box' marketing strategies.
The partnership will see TLCBET's brand appear on pitch-side LED advertising, the official club website and social media channels. Hospitality and general admission tickets for games at the Riverside will be available to Middlesbrough fans as part of various promotions.
Speaking on the partnership Lee Fryett, Head of Partnerships said: "We are delighted to welcome TLCBET as an official partner of Middlesbrough Football Club.
"In TLCBET we feel we have secured a partner that shares the same growing aspirations as the Club and will help further enhance our growing reputation in Asia. We are looking forward to working with TLCBET throughout the coming season."
TLCBET Brand Director Mike Chong added: "It's a great honour to partner with Middlesbrough Football Club as they embark on a new season in the Premier League.
"We're delighted to be putting the TLCBET brand on the global stage and we are confident we can promote Boro in Asia. The club have made some terrific signings so far this summer and it's great to be part of the team's journey. We also hope to engage with fans across the world on what should be an exciting season ahead."