Fun For All The Family!

Young fans are the stars of our award-winning Generation Red Family Zone (GRFZ), which opened its doors at the start of the 2013/14 season.

The GRFZ, supported by Everyone Active, occupies a large section of the East Stand concourse. It is a brightly coloured and exciting family activity area packed with lots of fun features.

The GRFZ is open for every home matchday from 12.30pm (for 3pm kick-off games) until well after the final whistle and you can be sure of an enjoyable time. For 12.30pm kick-offs, the GRFZ opens at 10.30am and for 7.45pm kick-offs, the GRFZ opens at 6.30pm.

With great seats in the East Stand to watch the game, the GRFZ provides the perfect family day out at the football.

Throughout the season, special events take place on a match-by-match basis and are often linked to key calendar events such as Halloween and Christmas. Details of special matchday events and the standard activities and facilities on offer can be found within our What's On At The Generation Red Family Zone page.

Be a part of the fun!

Fantastic Value For Money!

GRFZ tickets offer the most competitive pricing for families attending a match at the Riverside Stadium.

To ensure the family friendly atmosphere in the GRFZ, please note:

  • Single tickets are not available for purchase in this area
  • GRFZ tickets cannot be bought online

For all the information you need to secure your family tickets in the GRFZ, please visit our Buying Generation Red Family Zone Tickets page.

GRFZ Sponsors

Everyone Active

National leisure operator Everyone Active is the title sponsor of our GRFZ. Everyone Active operates leisure centres nationwide in partnership with local councils with its aim being to increase the participation of local people in healthy leisure activities.

Everyone Active manages the following facilities in the area:

Redcar & Cleveland

  • Eston Leisure Centre
  • Guisborough Swim & Fitness Centre
  • Loftus Leisure Centre
  • Redcar & Cleveland Leisure and Community Heart
  • Saltburn Leisure Centre


  • Middlesbrough Sports Village
  • Middlesbrough Municipal Golf Course
  • Neptune Leisure Centre
  • Rainbow Leisure Centre

Everyone Active also delivers:

  • The Ali Brownlee Riverside Run (5K)
  • The Tees Pride 10K Run
  • The Redcar Half Marathon

Cornerstone Business Solutions

Experts in IT, Cornerstone Business Solutions, are our platinum sponsor, providing and running the ‘Cornerstone Interactive Zone’ and ‘Play the Player’, where young fans take on a current Boro player at FIFA.


Household name WHSmith, Teesside Park, is another company backing the GRFZ by supporting the ‘Creative Corner’, ‘Subs’ Bench’ and our Matchday Sensory Room.