Fun For All The Family!

Young fans are the stars of our Amazerealise Championship Family Club of the Year 2019, Generation Red Family Zone (GRFZ), which opened its doors at the start of the 2013/14 season.

The GRFZ, supported by Everyone Active, occupies a large section of the East Stand concourse. It is colourful and exciting for all the family with different activities in each area.

With great seats in the East Stand to watch the game, the GRFZ provides the perfect family day out at the football.


  • 3.00pm Kick Off - 1.30pm
  • 12.30pm Kick Off - 11am
  • 5.30pm Kick Off - 4pm
  • 7.45pm Kick Off - 6.30pm


Throughout the season, special events take place on a match-by-match basis and are often linked to key calendar events such as Easter, Halloween, Christmas and special international/national days. Details of special matchday events and the standard activities and facilities on offer can be found within our What's On At The Generation Red Family Zone page.

We hope that you have a fun filled time whilst creating lots of wonderful memories in the GRFZ.

Fantastic Value For Money!

GRFZ tickets offer the most competitive pricing for families attending a match at the Riverside Stadium.

To ensure the family, friendly atmosphere in the GRFZ, please note:

  • Single tickets are not available for purchase in this area
  • GRFZ tickets can be bought online
  • Two Adults/Over-65s to One Under-18 or a maximum of Four Under-18s to One Adult / Over-65

For all the information you need to secure your family tickets in the GRFZ, please visit our Buying Generation Red Family Zone Tickets page.

GRFZ Sponsors

Everyone Active

National leisure operator Everyone Active is the title sponsor of our GRFZ. Everyone Active operates leisure centres nationwide in partnership with local councils with its aim being to increase the participation of local people in healthy leisure activities.

Everyone Active manages the following facilities in the area:

Redcar & Cleveland

  • Eston Leisure Centre
  • Guisborough Swim & Fitness Centre
  • Loftus Leisure Centre
  • Redcar & Cleveland Leisure and Community Heart
  • Saltburn Leisure Centre


  • Middlesbrough Sports Village
  • Middlesbrough Municipal Golf Course
  • Neptune Leisure Centre
  • Rainbow Leisure Centre

Everyone Active also delivers:

  • Asda Foundation - Ali Brownlee Riverside 5K
  • Asda Foundation – Middlesbrough 10K
  • Redcar Running Festival

Cornerstone Business Solutions

Experts in IT, Cornerstone Business Solutions , are our platinum sponsor, providing and running the ‘Cornerstone Interactive Zone’ and ‘Play the Player’, where young fans take on a current Boro player at FIFA. Who will win?


Household name WHSmith ,Teesside Park, is another company backing the GRFZ by supporting the ‘Creative Corner’, ‘Subs’ Bench’ and our Matchday Sensory Room.